Sales Partner is a local company bringing a fresh perspective to the automotive sector by automating operational and sales processes, transitioning from a modular approach to an all-in-one system application. The Sales Partner team’s New Year resolution aimed at transforming the brand image to one that reflects innovation and technical benefits.

We approached this project by creating a minimalist and concise concept, centered around figure 1, partially outlined on a vibrant red background. The choice of the color with the longest wavelength is not arbitrary! It provides dynamism and warmth, reflecting the energy and commitment of the brand.

The right side of the number 1 visually recomposes itself by aligning vertically with the brand name and descriptor. Through this direction of visual perception, the message “all-in-1,” the major benefit of the product, is intuitively presented, in line with the experience provided by the Sales Partner application.

Throughout the visual communication, our objective was to achieve a futuristic yet human look, providing the perfect balance between technology and human interaction.