The Safety Specialist arose from the desire to assist clients in creating and maintaining a safe working environment for the most important resource of labor – people!

Drawing from our client’s core values, we crafted a distinctive visual identity aimed at highlighting the defining values of the brand: commitment to the safety and well-being of their employees.

Through the symbol consisting of two letters “S” merging into a shield, we aimed to convey their message of providing protection and security. The sans-serif font was carefully selected and crafted to communicate professionalism and clarity, reflecting the seriousness with which they approach the task of maintaining a safe working environment.

The color palette, composed of blue and orange, aims to imbue the brand with characteristics such as accessibility, seriousness, and encouragement to engage in skills development programs. Additionally, these colors evoke feelings of trust, strength, and familiarity. Blue and orange are complementary colors, mutually enhancing each other in visual communication.