AgroPP is an agriculture-focused company that fights against drought by providing complex underground and above-ground irrigation systems.

When they sought our help, they had 2 clear objectives. Firstly, they wanted to share their commitment to combating the biggest threat to agriculture: drought. Secondly, they aimed to create a friendly and accessible brand for all.

Therefore, we translated these two objectives into colors and design, inspired by the two fundamental elements: water and agriculture. We chose a color palette inspired by these elements and added a custom font to convey a welcoming and friendly message.