{"id":11060,"date":"2020-10-08T11:18:19","date_gmt":"2020-10-08T08:18:19","guid":{"rendered":"https:\/\/new.kooperativa.md\/?post_type=serviciu&p=11060"},"modified":"2023-02-17T22:09:37","modified_gmt":"2023-02-17T20:09:37","slug":"influencer-marketing","status":"publish","type":"serviciu","link":"https:\/\/kooperativa.md\/en\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"\t\t
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What can we do for you<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCampaigns with social media influencers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAdvice on choosing influencers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tIntermediating the relationship with influencers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMonitoring the campaigns carried out with influencers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tReporting based on campaigns with influencers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Promoting through influencers is an effective way to reach cohesive communities with your messages, through broadcasters that these communities trust.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Why invest in an influencer campaign?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The decision to invest in a campaign with influencers always starts with your communication goals. If among the goals we find awareness or attraction of leads, then an influencer campaign might be right for you.<\/p>\n<\/p>\n

    Influencers are those people who have built around the personal brand a community of people with the same passions as theirs and who trust the messages they convey. For this reason, materials written by influencers to their communities come with more confidence, compared to materials transmitted by a brand to a new audience.<\/p>\n<\/p>\n

    Moreover, through influencers you can reach communities that you know are passionate about certain activities or are interested in certain categories of products.<\/p><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    10 advantages of an influencer marketing campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • \n\t\t\t\t\t\t\t\t\t\t1\ufe0f\u20e3 Brand Awareness<\/b> \u2013 promoting through influencers increases the recognition of your brand or products to the public who might be interested in them;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t2\ufe0f\u20e3 SEO<\/b> \u2013 search engine optimization. Help your site appear among the top search engine results for certain keywords;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t3\ufe0f\u20e3 New audience on the site<\/b> \u2013 generating traffic on the site, from an audience already informed about your products or services;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t4\ufe0f\u20e3 Growing communities on the brand's social accounts<\/b> \u2013 an influencer campaign or a celebrity endorsement campaign could increase the number of Likes on your Facebook page or the number of followers on Instagram;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t5\ufe0f\u20e3 Attracting leads<\/b> \u2013 whether we are talking about gathering email addresses in a database, or you need potential customers to contact you to find out more about your services, an influencer campaign could achieve these goals;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t6\ufe0f\u20e3 Testimonials<\/b> \u2013 if the campaign will publish articles on blogs, there will be in Google materials that talk about your brand, coming from external sources, so they will take the place of testimonials;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t7\ufe0f\u20e3 Transfer of trust through association with the brand<\/b> \u2013 the fact that influencers have chosen to work with you is an added confidence in the eyes of those in their community;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t8\ufe0f\u20e3 Prevention<\/b> \u2013 if negative messages about you appear in the future, those messages are less likely to appear on the first page of results, if that page is already occupied with positive articles from bloggers with a good rank in search engines;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t9\ufe0f\u20e3 Premium content<\/b> generated by the influencers involved in the campaign, which you can then distribute on your social channels;<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\ud83d\udd1f Market study<\/b> \u2013 you can find out what blog readers think about your products.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      It is well known that promoting through influencers, the brand has a higher visibility and reaches through the personalities involved and their communities, including the desired target audience. Kooperativa 2.0 has connections among celebrities, influencers, bloggers and vloggers in Romania, so it can come up with the most suitable proposals for the development and visibility of your business in the online and offline environment.<\/p>\n","protected":false},"featured_media":9271,"template":"","categorie":[],"acf":[],"_links":{"self":[{"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/serviciu\/11060"}],"collection":[{"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/serviciu"}],"about":[{"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/types\/serviciu"}],"version-history":[{"count":6,"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/serviciu\/11060\/revisions"}],"predecessor-version":[{"id":15925,"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/serviciu\/11060\/revisions\/15925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/media\/9271"}],"wp:attachment":[{"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/media?parent=11060"}],"wp:term":[{"taxonomy":"categorie","embeddable":true,"href":"https:\/\/kooperativa.md\/en\/wp-json\/wp\/v2\/categorie?post=11060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}